Pornhub’s 2025 Year in Review

Hey Trend Watchers,

This week’s 🔔 Trend Alert is all about the adult industry’s ultimate year-end pulse check: Pornhub’s 2025 Year in Review. If you want to know what’s trending, what’s fading, and what everyone will be talking (and searching) about in 2026, this is the report you can’t afford to miss.

Porn trends 2025 analysis

What’s the Trend?

Every December, Pornhub drops a data bomb revealing what millions of viewers are actually watching. The just-released 2025 Year in Review is packed with surprising shifts. Here’s the quick and dirty:

• Rising Fetishes: Searches for “tan lines,” “dilated pupils,” and "explicit masturbation" spiked, echoing what we’ve seen on Adulto VIP’s trending fetishes.

• Amateur & Realness: Homemade, amateur, and "couple next door" content continues to surge. Fans are craving authenticity over slick studio polish. Case in point? Viral stories like Couple’s Surprise: Amateurs Who Became a Porn Video.

• Diversity Rules: From body types to kinks, viewers are craving new flavors and representation. Popularity of niche sites and categories is at an all-time high.

• Male Creators: For the first time ever, a male performer—Alex Adams—topped the charts, signaling a big shift in gender dynamics and audience interests.

Why Does It Matter?

• Fans: The content you’ll be offered (and what’s hyped by algorithms) will reflect these trends—get ready for more real bodies, more kink, and more variety.

• Creators: Now is the moment to lean into authenticity, experiment with trending fetishes, and DON’T be afraid to show your real personality (or your real partner).

• Marketers & Brands: Data like this should shape your 2026 campaigns. Focus on what’s rising, not just what’s always worked.

Our Hot Take: The Age of "Perfect" Porn is Over

The numbers don’t lie—today’s audience is over fantasy-perfect porn. They want what feels real, raw, and relatable. That’s good news for amateurs, couples, and anyone with a unique style or story to share.

Action Steps

• Explore: Check out Adulto VIP’s list of trending fetishes and see where your interests fit.

• Creators – Get Inspired: Consider producing amateur, behind-the-scenes, or couple content. The market is wide open for the real you.

• Stay Informed: Want more spicy curiosities and data breakdowns? Dive deeper with Adulto VIP’s Curiosities or catch the full AVN report on Pornhub’s 2025 findings.

Amateur couple filming content at home, looking natural and playful

Stay curious, stay authentic—and remember: in 2026, real is the new sexy trend alert.

— Jill Hills, Sexpert